1.29.2009

Silver Star Clothing to Debut New Signature Lines at MAGIC Tradeshow in Las Vegas


For more information on Silver Star, their sponsorship deals, and exclusive comments from Luke Burrett (Silver Star's Owner/Founder) check out my upcoming interview with Burrett. Pictured here is Evans' signature tee, which he wore before his fight with Forrest Griffin.

Additionally, as mentioned below, Silver Star has a deal with GSP - some of you may have noticed GSP's signature Silver Star shirt when he was wearing it during the recent "Primetime" episodes hyping this weekend's UFC 94 event.

Burrett had a lot of great things to say about his company's sponsorship deals with MMA fighters and his commitment to the fighters and the sport. The way Burrett has structured deals with the fighters is indicative of what the industry standard should be. He has a pragmatic approach to this business and says he's ready for Silver Star to be the pre-eminent MMA brand within a year. Check out my upcoming interview.

Check after the jump for the full press release sent to me from Silver Star.


From a Press Release:

Silver Star Clothing Company Signs Four UFC Heavy-Hitters For Exclusive MMA Signature Line Showing at MAGIC

(SAN CLEMENTE, CA) - Georges St. Pierre, Rashad 'Suga' Evans, Karo Parisyan, Jeremy Horn, Rob Emerson and David Loiseau will have their signature line of shirts debuted at the Silver Star Clothing booth #22148, at the MAGIC trade-show in the Las Vegas Convention Center, February 17- 19, 2009.

Silver Star's MMA collaboration includes: Rashad “Suga” Evans, who is known for defeating Forrest Griffin, the winner of the first season of “The Ultimate Fighter” reality TV show, and remains undefeated; UFC welterweight champion, Georges St. Pierre; one of the best welterweights in the world, Karo Parisyan; knockout master Rob Emerson; Jeremy Horn who have proved victorious against Forrest Griffin and Chuck Liddell; and David “The Crow” Loiseau. These fighters all have signature Silver Star tees honoring their athleticism and brute force, and more will be added to the Silver Star roster in the near future.

Silver Star is very excited to be working with these great fighters, and is presently in negotiations with Sean Sherk [one-time UFC lightweight champion] to bring him into the Silver Star fold.” said owner, Luke Burrett. “We have Rashad coming to sign autographs for fans and support the line at MAGIC, and I think this venture is going to be a very positive experience for all of us.”

Each high quality graphic tee made of 100% distressed cotton, and and includes foil accenting, with water-based dyes responsible for the powerful colors and no-hand-feel on the graphics. The art for these signature shirts is designed exclusively for the fighters, by Silver Star's art team.

Silver Star Casting is a cutting-edge company that's not afraid to break the rules. With roots firmly planted in hard-rocking and ass-kicking, its full line of men's and women's shirts, outerwear, fleece, headwear, jeans, shoes, belts, buckles jewelry, and watches can be found in over 2000 stores worldwide. www.buysilverstar.com

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